Bridging Culture Through Beer: How Dokkaebier Scales with Gusto

Dokkaebier, an award-winning brewery located in Oakland’s Jack London Square, is renowned for blending traditional brewing techniques with Asian-inspired flavors. The brewery’s journey began as a humble pop-up in San Francisco, but despite facing early challenges during the pandemic, Dokkaebier has rapidly expanded, now boasting availability in over 400 retailers throughout California and a bustling brick-and-mortar location in the East Bay.

A major contributor to Dokkaebier’s growth has been their partnership with Gusto. Gusto, a platform that offers streamlined payroll processing and employee benefits, enabled the Dokkaebier team to focus on what they do best—crafting unforgettable beers. By simplifying HR operations, Gusto has supported Dokkaebier's rapid expansion, allowing founders Youngwon Lee and his wife to scale the business and reach more beer lovers across California.

This collaboration with Gusto highlights how technology can play a crucial role in the growth of small businesses, providing tools that allow founders to spend more time on innovation and creating experiences for their customers.

Launched in 2012, Gusto (formerly ZenPayroll) serves over 300,000 businesses nationwide. Gusto processes tens of billions of dollars in payroll annually while offering employee benefits such as health insurance and 401(k) accounts. The platform is designed to help businesses create great workplaces, and Dokkaebier’s success story is a testament to that mission.

Explore our collection of award-winning craft beers in our online store. From crisp lagers to bold sours, we offer something for everyone. Discover the flavors that have earned Dokkaebier its reputation in the craft beer community.

Inspired by the playful dokkaebi spirits from Korean folklore, Dokkaebier is all about fun, unique flavors, and bringing people together. We mix ingredients from across Asia to craft beers that are both exciting and diverse.

We’re not just brewing beer—we’re on a mission to make Dokkaebier a name you associate with great experiences and a more inclusive craft beer scene.

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