Dokkaebier Wins at the 2025 CPG Shelfie Awards for Yuza Blonde Ale

We’re thrilled to share that Dokkaebier’s Yuza Blonde Ale has been named a winner in the Alcohol Category at the 2025 2025 Startup CPG Shelfie Awards!

Out of over 1,800 products sampled and 31 total winners, the Shelfies highlight the most innovative and standout consumer packaged goods (CPG) of the year. Competing alongside some incredible brands, our Yuza Blonde Ale was recognized for its unique flavor profile, creativity, and quality — earning us a spot among this year’s best.

The 2025 Startup CPG Shelfie Awards celebrated an incredible lineup of innovative and inspiring brands across a wide range of categories — from beverages and snacks to sustainable packaging and personal-care products.

In the Alcohol category, we were honored to be recognized alongside other standout creators who are redefining how people experience drinks.

• Aval French Cider – Blanc — producing dry French-style ciders with a crisp, modern touch
• ICHIDO – Sparkling Rose Sake — a bright, effervescent sake that feels like champagne in a bottle
• Inspiro Tequila – Rosa Reposado — an innovative rose-barrel-aged tequila bringing a unique, elegant twist to tradition.

The Shelfie Awards also spotlighted exceptional brands in other categories, such as:

• Brause – Malt Beer – Beverages
• FROST Buttercream – Vanilla Bakery Frosting – Baking
• RINGA – Lemon + Ginger – Bevs with Benefits
• Soul Grain – Banana Pudding Granola – Breakfast
• Wild West Chocolate – Grizzly Oatmilk Chocolate Bar – Candy
• Sabai Creamery – Pandan Coconut Ice Cream – Frozen Sweets
  

You can explore the full list of 2025 winners on the official Shelfie Awards page.

Being part of this community of forward-thinking brands reminds us why we do what we do — creating Asian-inspired craft beers that celebrate culture, creativity, and connection in every pour.

We couldn’t be more excited to share a glimpse of our Shelfie Award journey!

The Yuza Blonde Ale is one of our signature brews. A light, refreshing ale infused with yuza (yuzu), a citrus fruit celebrated across Asia for its bright aroma and tangy zest. We crafted this beer to blend traditional brewing techniques with bold, modern flavors.

With its crisp body, citrus-forward aroma, and subtle tartness, Yuza Blonde Ale has become a favorite for beer lovers looking for something refreshing yet distinctive. Whether you’re a longtime craft beer fan or new to the scene, this brew offers a taste that’s both familiar and delightfully surprising.

Startup CPG is a U.S.-based community and platform that supports emerging brands in the consumer packaged goods (CPG) industry — covering everything from food and beverages to wellness and household products.

Each year, Startup CPG hosts the Shelfie Awards, an event recognizing outstanding innovation, taste, and impact among small to mid-sized brands. With thousands of entries and expert judges, earning a Shelfie Award is a mark of quality and creativity that resonates across the industry.

Being part of this year’s winners motivates us to keep pushing the boundaries of flavor, culture, and craft. Thank you to Startup CPG for this honor — and to everyone who continues to enjoy and support our beers.

Here’s to more stories on tap. 🍻

Explore our collection of award-winning craft beers in our online store. From crisp lagers to bold sours, we offer something for everyone. Discover the flavors that have earned Dokkaebier its reputation in the craft beer community.

Inspired by the playful dokkaebi spirits from Korean folklore, Dokkaebier is all about fun, unique flavors, and bringing people together. We mix ingredients from across Asia to craft beers that are both exciting and diverse.

We’re not just brewing beer—we’re on a mission to make Dokkaebier a name you associate with great experiences and a more inclusive craft beer scene.

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